Treatment

Below is our treament we used to identify all of the information about the project we are undertaking.

A2 Media Studies

PROMOTIONAL PACKAGE FOR THE RELEASE OF AN ALBUM

G324 ADVANCED PORTFOLIO IN MEDIA

TREATMENT

NAME OF ORIGINAL ARTIST(S)…………The Killers……………………….….

 .

TITLE OF TRACK…………………………..Mr Brightside……………………….

TITLE OF PROPOSED ALBUM…………The Downfall of Us All………….......

 .

NAME OF NEW ARTIST/BAND…………The Diplomats……………………......

GENRE -Indie/Alternative

TARGET AUDIENCE (age/gender/lifestyle/aspirations/sub-cultural group) -All genders, indie culture, any age from teens – Late 30’s

INSTITUTION  - you will need to consider: Artist/Band (are you a new artist/band, first single or an existing one with a few albums under your belt?) -New artist, one of existing album Independent video production company commissioned by record company/label or major multi-national company (e.g. Sony-BMG)? -Independent label: “A&F Records Distribution network for video? (TV, on-line?) -Television and Online Magazines used for adverts? -NME, Kerrang

MUSIC PROMO VIDEO

NARRATIVE -Couple come out of photo booth. Band foes in to start the song off and there is a progression of narrative acted out through the lyrics.

PERFORMANCE (band, solo artist etc.) 1)     Band Performance 2)     Photo booth singing 3)     Story of the song (narrative) 4)     Band footage of people getting ready

MISE-EN-SCENE (actors, location, props, costume, lighting etc. ) -In total minimum 28 people maximum 56, props are intentionally random and individual to our actors the photo booth and for the band scene it will be darker and concert like.

INTERTEXTUALITY -references to Rockstar by Nickelback (numerous actors lip syncing) and I Wanna Be Loved by Elvis Costello ( the photobooth)

CAMERA (angles, movements, shot sizes) -Photo booth close ups/mid shots interchanging band shots eg. Extreme close ups of instruments and band, wide shots of band over the sholder of people getting ready.

EDITING (pace, style, slow motion, special effects) -Fast paced edit, flashes from photo booth to change from actor to actor

DIGIPAK COVER Image -Suits for costume in standing importantly in front of a rave/party scene Title - The Downfall of Us All Text – font/style/colour etc. -Calligraphie font for band name -Grunge/Graffiti font for album name

MAGAZINE ADVERT Image -Similar to the Album cover but no party scene Copy -Names , band name, song and website Target audience and positioning -Teens – Young Adults in their early 20's

Target Audience

The reason we chose our target audience as we did in the treatment, is because our chosen track is very popular in night clubs and is aimed at the generation we have listed. Our video is modern and contemporary but with a contrasting "old fashioned" effects in our video.